Products
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Algorithm Updates
Course • 2 lessonsLearn about algorithm updates, a brief history, why you should monitor them and how to handle fluctuations from updates. Includes a ranking drops checklist.
Free
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Overcoming Barriers in Client Communication
Course • 2 lessonsLearn how you can overcome different communication barriers, including knowledge gap, language, industry jargon, technology & over-communication.
Free
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Campaign Reviews
Course • 2 lessonsLearn about our process for campaign reviews, why they're important, when they should be completed and what to include.
Free
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Appealing to the Target Audience [Content Workshop]
Course • 2 lessonsLearn how to define your target audience and some copywriting frameworks. Includes tasks to complete.
Free
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Best Practices for Copywriting & Proofing [Content Workshop]
Course • 2 lessonsLearn best practices for proofreading your content and ensuring work is client-ready. Includes tasks to complete.
Free
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Reporting
Course • 2 lessonsLearn about our monthly reporting process, what to include, and examples of detailed data analysis.
Free